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On the morning of March 27, 2026, the An Giang Investment, Trade, and Tourism Promotion Center organized a strategic workshop titled "Developing Tour Routes and Tourism Products for An Giang Province in 2026".
The event gathered over 100 delegates, including provincial leaders, experts, and travel businesses from across the region. This seminar serves as a vital stepping stone for the "New An Giang" (a merger of the former An Giang and Kien Giang provinces) to redefine its path and establish high-quality, competitive destinations on the regional tourism map
Potentials And Post-Merger Breakthroughs
Ms. Quang Xuan Lua, Director of APC, addressing delegates at the seminar. (Photo: Khanh Thuy)
In her opening remarks, Ms. Quang Xuan Lua – Director of the Center, highly appraised the local "golden" resources following the merger, ranging from island resorts to unique spiritual and ecological landmarks.
However, she frankly addressed existing limitations: unsynchronized tour routes and a lack of regional connectivity. She emphasized that the workshop is a platform for proposing breakthrough solutions to effectively exploit potential and foster synergy between state management and the business community
Product Packaging And Digital Leverage
An overview of the workshop. Photo: Khanh Thuy
Rather than merely exploiting raw resources, delegates proposed that An Giang should focus on "packaging products" into unique, distinctive, and sustainable experiences.
Leveraging Digital Transformation, developing smart tourism products, and enhancing professional human resources are identified as key drivers for the New An Giang to secure a firm standing on the international tourism stage.
Leveraging Digital Transformation And Human Resources
Delegates attending the workshop. Photo: Khanh Thuy
Delegates proposed that the application of Digital Transformation, the development of Smart Tourism Products, and the enhancement of professional human resources are vital "levers" for the New An Giang to establish a solid position on the national and international tourism maps
Conclusion: Accompanying The Business Community
Delegates visiting product exhibition booths at the workshop. Photo: Khanh Thuy
Concluding the seminar, Ms. Quang Xuan Lua reaffirmed that the Center consistently accompanies and supports businesses through provincial digital platforms.
Notably, the An Giang Promotion Ecosystem (angiangpromotion.vn, angiangpromotion.vn) plays a pivotal role in assisting businesses with digitalization and brand promotion. She called for unity under the vision: "One An Giang - One Vision - One Will - One Belief in Success."
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