From December 4 to 7, at Penh Huot Exhibition Center in Phnom Penh, Cambodia, the An Giang Investment, Trade and Tourism Promotion Center officially introduced the An Giang Digital Hub at the Vietnam–Cambodia Trade Fair 2025.
The An Giang Digital Hub marks a significant milestone in An Giang Province’s digital transformation strategy for trade promotion, offering enterprises a modern and sustainable platform to access international markets.
An Giang Digital Hub: A Strategic Trade Promotion Platform
The An Giang Digital Hub serves as the official digital platform supporting all display and promotion activities of An Giang enterprises at the fair.
It delivers:
- Real-time product data,
- Multimedia communication content,
- Direct digital connections between An Giang companies and international partners during the event.
Beyond the physical exhibition, the platform continues operating year-round in the digital environment. Fully integrated with online channels and Google Search, the An Giang Digital Hub enables enterprises to maintain international presence 365 days a year, enhancing export capacity and long-term trade engagement.
Key Advantages of An Giang Digital Hub
Designed with a multilingual interface supporting up to nine languages, the platform allows international visitors to easily access enterprise profiles and product portfolios, while actively initiating business partnerships both during and after the exhibition.
Key advantages include:
- 24/7 international market access, especially for An Giang’s core agricultural and seafood products;
- A transparent, continuously updated digital database to support fast and informed decision-making;
- Efficient trade connection tools, creating direct links between An Giang businesses and global partners.
Enhancing Trade Connectivity Through Digitalization
Mr. Pham Quy Hung, CEO of the GBi Business Ecosystem under GreenMech Co., Ltd., stated that the An Giang Digital Hub enables enterprises to rapidly connect with Cambodian distributors and international buyers participating in the fair.
Through the platform, partners can:
- Search for business information,
- View detailed product listings,
- Initiate transactions through digital channels or the An Giang Investment, Trade and Tourism Promotion Center.
Sustained operation of the platform beyond the fair ensures trade promotion extends continuously without geographical or time limitations.
Promoting Trade Promotion Activities
Mr. Nguyen Viet Anh, Deputy Director of the An Giang Investment, Trade and Tourism Promotion Center, stated that the Center will continue to support enterprises in building digital storefronts and applying digital tools to strengthen trade promotion activities, especially in the Cambodian market and other regional markets.
In the past, traditional trade fairs generated limited post-event value once they concluded. With the An Giang Digital Hub, enterprise profiles, product information, and promotional content are digitized and maintained on a long-term basis, enabling continuous trade engagement well beyond the physical exhibition period.
“This initiative plays a key role in enhancing trade promotion effectiveness and helping An Giang enterprises expand into international markets,” Mr. Nguyen Viet Anh emphasized.
Through the An Giang Digital Hub, the An Giang Investment, Trade and Tourism Promotion Center reaffirms its commitment to accompanying enterprises, improving competitiveness, and building sustainable trade connections with international partners.
Source: Vietnam E-Business Magazine
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