
Brand name: Tien Anh Bakery
About Us

Tien Anh Production & Trading Co., Ltd. (Tien Anh Bakery) is proudly recognized as the creator of Tien Anh Almond Cookies, a signature specialty of An Giang Province.
With a heritage spanning more than 30 years, the company is committed to preserving and advancing traditional Vietnamese bakery craftsmanship while continuously improving quality and innovation.
Heritage & Brand Story

Founded in 1993 by Mr. Tran Le Hung, a native of Cho Moi District (now Cho Moi Commune), An Giang Province, Tien Anh Bakery was inspired by almond cookies widely available in regional markets.
Driven by the aspiration to create a distinctly Vietnamese product for Vietnamese consumers, the founder dedicated himself to researching, refining, and developing an almond cookie that reflects local identity and taste.
From a small, family-based workshop serving local customers, Tien Anh Bakery steadily expanded through continuous improvement and innovation.
Between 1996 and 2015, the business evolved from a household enterprise into a formally established limited liability company, marking a significant milestone in its professional and sustainable development.
Product Characteristics & Sensory Profile
Tien Anh Almond Cookies are known for their refined balance of texture and flavor:
- Lightly crisp yet delicate bite
- Harmonious sweetness with a rich nutty aroma
- Non-crumbly, non-sticky texture
- Clean finish, delivering a complete and enjoyable tasting experience
Brand Differentiation & Intellectual Property

Exclusive Product Design
Tien Anh Bakery pioneered the five-petal flower-shaped almond cookie, replacing the conventional round design. This distinctive innovation has been officially protected by the Vietnam Intellectual Property Office under Utility Solution Patent No. 1015.
Symbolic & Cultural Value
The five-petal flower symbolizes happiness, benevolence, harmony, and fulfillment, creating a meaningful connection between product aesthetics and cultural values.
Modern Manufacturing & Quality Commitment

Quality assurance is at the core of Tien Anh Bakery’s operations. From ingredient selection to processing, packaging, and storage, all stages are conducted within a modern, closed-loop production system, ensuring both food safety and consistent flavor integrity.
Key Quality Commitments:
- Carefully selected raw materials
- Advanced, closed production lines
- Strict food safety and hygiene compliance
- Preservation of traditional taste profiles
Achievements & Market Recognition

Over nearly three decades of development, Tien Anh Bakery has successfully balanced tradition with innovation, earning strong recognition in both domestic and regional markets.
Key Milestones:
- Recognized as a Cho Moi specialty product with OCOP 4-Star certification (An Giang Province)
- Exported to Cambodia since 2011, receiving positive market feedback
- Awarded twice as Outstanding Rural Industrial Product of the Mekong Delta and National-Level Typical Product of Vietnam
Vision & Future Orientation

Tien Anh Bakery aspires to become a leading almond cookie brand in the ASEAN region, with a long-term strategy focused on:
- Continuous quality enhancement
- Packaging and design innovation
- Expansion into international markets
- Promoting Vietnamese culinary culture globally
Key Product Portfolio

Tien Anh Bakery offers a diverse product range designed to meet varied consumer preferences. Each product is crafted from carefully selected ingredients, ensuring consistent quality and refined taste.
Featured Products:
- Almond Cookies with Sesame & Chocolate
- Green Tea & Cheese Almond Cookies
- Pineapple-Filled Butter Cookies
- Wafer Cookies






























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